WHDL - 00013478
WHDL - 00013478
This production thesis intends to assist Reign in Life Christian Ministries Manila on their brand implementation as manifested in the development and usage of a Brand Book. Moreover, the project along with the procedures and processes can help community churches advance their creative communication strategy as evidenced in the study. The development and usage of Brand Book uses the Shannon-Weaver model of communication as a framework for the flow of the study. The study proceeds with ordered sequences beginning from the processes of Brand Book Development, Church Guided Usage and Evaluation. Further, the study required multiple methodology. Hybrid Engagement, Online Ethnography, and FGD were utilized in the course of the study to execute the project with training, implementation, and evaluation to gather the needed data. As assessed from the responses of the FGD with the Graphic Outputs posted in Facebook last December 2020 and evaluation of Expert Analyses, the resulting Brand Book was deemed efficient in assisting RIL on brand building and creative communication. It achieved the value proposition of informing, inspiring and enforcing. Moreover, the fulfilling achievement for this production study through the processes and experience documented alongside will fill in the gap on the lack of resources, knowledge, skills, and guidance in branding among community churches and may help create visually-appealing graphics and outputs that collectively represent the brand identity. For future studies, the thesis can be replicated with wider emphasis on the empirical data gathering allowing comparative approaches. An audience reception study can also be explored as varied responses of audiences was intended by a designed Brand Book. It also recommended to include the making of modules for the Brand Book Development Usage consisting of the actual procedures from three sequential processes and the proprietary skills needed such as basic graphic design for church.
Copyright is available in the library
This collection contains the theses in fulfillment of the degree of Master of Arts in Christian Communication at Asia-Pacific Nazarene Theological Seminary.